Tuesday, April 01, 2008

ladies special

On this link, of the HCL Computers web-site ...

Best Suited for: Top Executive, Ladies, Business Power User, Mangers, Lawyers, Doctors, Senior Citizens, Home , Students, Teachers, Field Executive.

Is this being sensitive or insensitive or ?

6 comments:

steph said...

weird.

Being a lady has become a profession? I suppose it's so, but what designates a laptop as ladylike?

They also misspelled "manager" which I find offensive. If they don't have the time for careful proofreading, then how thoughtful have they been about adding "ladies" to their overt marketing?

I wonder who would be convinced on that basis. "I bought this laptop because I'm such a lady."

Kat said...

Um. Are we "ladies" somehow excluded from those other classes?

Johnny Tent said...

Should one feel guilty about finding this hilarious?

sundeep narwani said...

this is a very good example of subconscious marketing . targeting the segment in a way that's not explicit , women are alwaws looking out for a unique style statement ..lol. moreover aunt indra nooyi doesn't use a raw ibm thinkpad

Puru said...

i found it outright sexist.
yeah, there might be some undertone of subconsciousness, but more aptly is an indicator of (in)sensitivity (having even seeped to a subconscious level).

Saeed Zia said...

Latest Hot Entertainment News, Latest updata about Bollywood, hollywood, pakistani Girls
hotentertainnews.blogspot.com