Maharashtra government is considering banning soft drinks from schools. A report on this is here.
Recently, Coke's contract was not renewed by University of Michigan and there are several other schools that have terminated Coke's contract based on its track record in the Latin American countries and India. While it is great that there is lot of student activism and rural activism (in India, whose water inputs have been affected), am not sure if similar student initiatives exist in India. These student led initiatives can question Coke's practices and policies and force the management to consider them while making contract decisions etc. I maybe wrong, but I get the feeling that soft drinks are unquestionably welcome on most campuses in India. How many people think while drinking Coke/Pepsi that these companies might be encroaching on water which belongs to villages in Kerala/Rajasthan. Initially it was almost a status symbol to drink Coke/Pepsi and now it is a common place phenomenon with Aamir Khan urging on "Piyo Sar Uthake".
Here are a few links on Coke's water issues in India:
Rain or no rain, water for Coke
No water? Drink Coke!
Dissent at home, as abroad, for Colas
From saree weaver to leader
Here are links about the pesticide levels in soft-drinks:
Indian Coke, Pepsi Laced with Pesticides, Says NGO
Soft drinks, hard realities
The CSE analyzed samples from 12 major soft drink manufacturers that are sold in and around the capital at its laboratories and found that all of them contained residues of four extremely toxic pesticides and insecticides--lindane, DDT, malathion and chlorpyrifos.
The level of chlorpyrifos was 42 times higher than EEC norms, their study showed. Malathion residues were 87 times higher and lindane--recently banned in the United States--21 times higher, CSE scientists said.
India Resource Center and Killer Coke have active anti-Coca Cola campaigns.
So, next time you reach out for the bottle full of chemicals, remember you are not only potentially harming yourself but also supporting immoral and illegal actions of these companies including land encroachment, disproportionate water use, sale of waste sludge as fertilizers to farmers, environmental pollution due to improper waste disposal, violation of human rights and several others.